I came across an article not long ago where a journalist conducted a Facebook experiment whereby he clicked on every article outside his usual moral and political preference. Surely enough, over a time period of a week, his news feed and targeted advertisements started to reflect a new polarised world point-of-view.
The Echo Chamber Effect was in full force and this has led many observers to criticise the impact of social media on directing conversations and amplifying the mob mentality that is so often harnessed for political advantage.
An initiative by Acne and Deloitte Digital offers a novel solution – through an algorithm, a user's Twitter account is analysed for their bias e.g. percentage male/female, and then offers suggestions on influencers and other notable individuals to follow for a balanced opinion.
It's only by hearing the concerns of others and discerning the validity of their pain points that we can make informed decisions and offer constructive discussion. The alternative is sinking deeper into the anonymous toxicity that is currently the internet.