A place in a crowded space
While consulting on a SaaS platform in the media industry, I came across an article that highlights and reinforces the value of branding and market fit.
The ability of just about anyone to create a product is a boon for innovation but it definitely turns up the volume in terms of competition. Never before has the need to stand out and provide that special niche service been more important. For example, the marketing technology landscape has ballooned from 150 companies seven years ago to now over five thousand.
The game is no longer to be good at something – it's to be great at something and let everyone know about it. Without visibility, there is no scale. And without solving a problem well, simply and intuitively, someone else will.