Blog (old stuff at

I've blogged on various platforms over the years as a way to express my thoughts on things important to me, though undoubtedly irrelevant in the greater social discourse. For me, this is my Theseus' ball of thread, a token of memory made permanent so that I may look back and judge my intellectual growth – and any audience is just an artefact of chance. 

I did spend some time on Medium but as its focus on long-format has sharpened, it no longer suits my snippet-like musings. But if you're interested...

A place in a crowded space

While consulting on a SaaS platform in the media industry, I came across an article that highlights and reinforces the value of branding and market fit.

The ability of just about anyone to create a product is a boon for innovation but it definitely turns up the volume in terms of competition. Never before has the need to stand out and provide that special niche service been more important. For example, the marketing technology landscape has ballooned from 150 companies seven years ago to now over five thousand.

Five thousand.

The game is no longer to be good at something – it's to be great at something and let everyone know about it. Without visibility, there is no scale. And without solving a problem well, simply and intuitively, someone else will.

Ton Ha